Karkó János

hello@karkojanos.hu

Results-driven marketing leader with 8+ years of experience across B2B tech/fintech and international B2C e-commerce/retail, delivering growth through data-driven strategy, performance optimization, and hands-on execution. Proven track record in SEO/SEM, PPC, CRO, CRM/email, content strategy and omnichannel campaigns, with strong stakeholder management and budget ownership. Highly analytical, performance-focused, and experienced in applying AI-supported campaign and content optimization to scale results.

Experience

Marketing & Project Manager (B2B Growth & GTM)

ID&Trust Kft. (B2B Tech & Fintech)

Led B2B marketing for international SaaS and fintech growth, driving go-to-market strategy, lead generation, and pipeline performance through data-driven campaigns, SEO optimization, AI-powered targeting, and close partnership with sales and senior leadership. Owned website and funnel performance, continuously improving conversion and message-market fit through experimentation and analytics. Delivered structured KPI and ROI reporting to guide strategic decisions and maximize marketing impact.

2025 - Present

Marketing & Project Manager (Brand & Digital Campaigns)

HONOR Hungary

Led integrated digital campaigns to drive brand growth across awareness, engagement, and conversion, optimizing multi-platform paid Managed social, influencer, and agency ecosystems while translating complex AI product capabilities into clear, high-impact customer messaging in close collaboration with product, design, and sales teams.

2023 - 2024

Regional Digital Marketing Manager (Omnichannel & Performance)

Studio Moderna 2000 Tv-Shop Kft.

I was responsible for planning, developing, implementing and managing the overall digital advertising strategy across selected markets, while guiding and training the local digital marketing team. With the coordination of digital investments through Omni-Channel, focused on products advertised on TV, I was keeping a healthy media-mix. My role also involved evaluating emerging technologies, and provided thought leadership and perspective for adoption.

2022 - 2023

Digital Marketing Manager (eCommerce Growth, 6 markets)

Abroncs Kereskedőház Kft. (Gumi.hu)

I was responsible for achieving online sales targets in multiple countries. One of my main task was to plan and coordinate the execution of B2C seasonal campaigns in both internal and external channels. My role also involved designing the front-end wireframes and managing the web development process with the internal IT team

2021 - 2022

Ecommerce Project Manager (Magento, Performance & Growth)

Aqualing Ltd.

I managed two seasonal market-leading webshop in Magento cms with SAP Business One integration, while I led the company's online sales and marketing across multiple channels and third party marketplaces. I had the opportunity to work with the best online agencies. Together we built the company's Search Engine Optimization, ensuring that the products and brand remain highly discoverable across all significant search experiences.

2017 - 2021

HasznaltAlma.hu

Ecommerce Specialist (Digital Sales & Partnerships)

Built and scaled a nationwide partner network to grow advertising revenue and expand service-market coverage.Drove lead generation and engagement through landing page development, social media management, and data-driven campaign optimization.

2015 - 2016

IT Services Hungary

Service Delivery Support Analyst (Reporting & Process Improvement)

Supported enterprise clients with security, incident, and technical reporting while driving process improvements and operational efficiency. Delivered high-quality analytical insights for local and global projects, ensuring accurate and timely reporting.

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2013 - 2015

Törley Pezsgőpincészet Ltd.

Controlling Associate (Reporting & SAP Operations)

Supported financial controlling, analysis, and SAP-driven reporting processes while ensuring high accuracy in monthly close. Gained cross-functional experience across logistics, purchasing, sales, and marketing operations.

2011 - 2013

Education

Commerce And Marketing

Corvinus University Budapest
2018 - 2020

Applied Economics

University Of Technology And Economics - Budapest
2009 - 2012

Rural Development Engineering

Corvinus University Budapest
2008 - 2012

Skills & Tools

  • Performance & Analytics: GA4, Looker Studio (Data Studio), Hotjar, BI tools
  • Paid Media: Google Ads/Display Network, Meta Ads, LinkedIn Campaign Manager
  • SEO: Semrush, Ahrefs, Screaming Frog
  • CRM & Marketing Automation: HubSpot, Microsoft Dynamics 365, Mailchimp, SAP Business (CRM)
  • CMS/eCommerce: Magento, WordPress, Joomla
  • Design & Content: Figma, Canva, Adobe Photoshop
  • Project Tools: Jira, Trello, Asana
  • Basic Web: HTML, CSS, Bootstrap

Core expertise

  • Marketing Strategy & Go-to-Market (B2B/B2C)
  • Performance Marketing (Google/Meta/LinkedIn, PPC, CRO)
  • Brand Building & Positioning (UVP, product storytelling)
  • eCommerce Growth & Conversion (Magento, UX/CX collaboration)
  • Lead Generation & CRM (HubSpot, Dynamics 365, email automation)
  • SEO & Content Strategy (Semrush, Ahrefs, Screaming Frog)
  • Analytics & Reporting (GA4, Looker Studio/Data Studio, Hotjar, BI)
  • Omnichannel Campaigns (digital + TV-integrated)
  • Team Leadership | Agency & Vendor Management | Cross-functional collaboration