Karkó János

I'm a passionate Digital Marketing Manager with a knack for generating impressive returns on investment (ROI). Through meticulous keyword research and data-driven optimization, I create high-converting ad campaigns that captivate audiences and drive business growth. Let's connect and unlock the full potential of your paid advertising endeavors!


Experience

Regional Digital Advertising Manager

Studio Moderna 2000 Tv-Shop Kft.

I was responsible for planning, developing, implementing and managing the overall digital advertising strategy across selected markets, while guiding and training the local digital marketing team. With the coordination of digital investments through Omni-Channel, focused on products advertised on TV, I was keeping a healthy media-mix. My role also involved evaluating emerging technologies, and provided thought leadership and perspective for adoption.

February 2022 - June 2023

Digital Marketing Specialist

Abroncs Kereskedőház Kft. (Gumi.hu)

I was responsible for achieving online sales targets in multiple countries. One of my main task was to plan and coordinate the execution of B2C seasonal campaigns in both internal and external channels. My role also involved designing the front-end wireframes and managing the web development process with the internal IT team

March 2021 - December 2021

Ecommerce Manager

Aqualing Ltd.

I managed two seasonal market-leading webshop in Magento cms with SAP Business One integration, while I led the company's online sales and marketing across multiple channels and third party marketplaces. I had the opportunity to work with the best online agencies. Together we built the company's Search Engine Optimization, ensuring that the products and brand remain highly discoverable across all significant search experiences.

January 2017 - March 2021

HasznaltAlma.hu

Sales & Account Manager

My priority was to assemble ecommerce companies trading Apple products and Accessories in Hungary, to create broad advertising opportunities. While I worked closely with the CEO, I acquired comprehensive product knowledge of various advertising skills. I discovered valuable potential advertising opportunities from Google Analytics and market search trends.

October 2015 - August 2016

Service Delivery Manager's Support

IT Services Hungary

My client was a British mobile network operator and internet service provider, EE Limited(Everything Everywhere). My key responsibility was to oversee IT security changes on the company's firewalls and creating the related summary report of the requests. I also tracked and handled security events and alerts on an end-to-end basis.

December 2014 - June 2016

Project Support Trainee

IT Services Hungary

Designed and prepared technical reports, studies and related documentation. I also created network/video related reports daily Implementing and performing Quality-checkpoints for the respective data, researching and understanding mainly architectural data to find connections and possible opportunities.

January 2014 - December 2012

Education

Commerce And Marketing

Corvinus University Budapest
August 2018 - January 2020

Applied Economics

University Of Technology And Economics - Budapest
August 2009 - June 2012

Rural Development Engineering

Corvinus University Budapest
August 2008 - September 2012


Skills

Tools & Programming Languages & CMS
Workflow
  • Gathering insights about target Market
  • Plan and create online presence
  • Structuring content and categories for SEO/UX
  • A/B testing and analyzing its data

Interests

Apart from being a digital marketer, I love hitting the serene waters and paddling my way through scenic landscapes. Stand-up paddling not only keeps me active and connected with nature but also allows me to unwind and find tranquility on the water.

Exploring rugged terrains and challenging trails on my mountain bike fuels my adventurous spirit. I enjoy the rush of adrenaline as I conquer new obstacles and witness breathtaking views from the top. Mountain biking keeps me energized, focused, and always ready for the next thrilling ride.


Awards & Certifications

  • Display & Video 360 - Google Certification
  • YouTube Asset Monetization - Google Certification
  • Search Ads 360 - Google Certification
  • Campaign Manager - Google Certification
  • Creative Certification - Google Certification
  • Shopping ads - Google Certification
  • Google Ads - Measurement - Google Certification
  • Google Ads Display - Google Certification
  • Google Analytics Individual Qualification - Google Certification